News Releases
THURSDAY, AUG. 19, 2010
BRONCOS ANNOUNCE FINAL TRAINING CAMP ATTENDANCE FIGURES
ENGLEWOOD, Colo. — A total of 43,335 fans attended the Denver Broncos’ training camp in 2010, the team announced on Thursday following the final practice that was open to the public.
At the 16 sessions that were open to fans at the Broncos’ training facility in Englewood, Colo., 22,553 people came to watch the team in action. In recognition of the Broncos’ new initiative with its long-standing partner HealthONE, the Broncos will match their Dove Valley camp attendance figure dollar-for-dollar with the $22,553 to be donated to the Rocky Mountain Children’s Health Foundation.
“We are so grateful to our Denver Broncos for all they do in the community and now helping children and families through the Rocky Mountain Children’s Health Foundation,” said Pat Peterson, executive director of the Rocky Mountain Children’s Health Foundation.
An average of 1,410 fans watched each Broncos practice at the team’s training facility. That represented the highest fan attendance average since the club averaged 1,438 fans in 2007.
A record crowd of 3,103 fans came to see Denver’s initial training camp practice at Dove Valley on Sunday, Aug. 1. Additionally, the team held a public practice at INVESCO Field at Mile High on Saturday, Aug. 7, in which 20,782 fans attended to set a Broncos record for a training camp practice.
HealthONE’s Rocky Mountain Hospital for Children became the first partner to be featured on the club’s practice jerseys in 2010. The Broncos have had a nearly two-decade relationship with HealthONE, which is the largest healthcare system in the metro Denver area.
BRONCOS’ 2010 PRACTICE JERSEYS FEATURE COMMITMENT TO COMMUNITY
For the first time in 51 years, a special patch is featured on the jerseys – for HealthONE’s Rocky Mountain Hospital for Children.
(July 29, 2010)—The Denver Broncos donned their new 2010 practice jerseys, featuring a patch recognizing longtime healthcare partner HealthONE and its Rocky Mountain Hospital for Children.
In support of this relationship, the Broncos are turning the new patch program into a charitable drive, issuing a challenge to fans to attend training camp – and promising to donate $1 for each fan visiting to the new Rocky Mountain Children’s Health Foundation. The Foundation provides support directly to sick children and families in need, rather than to bricks and mortar.
“We are so grateful to the Broncos. Their support will go to our littlest patients and their families in times of need,” says Patricia L. Peterson, Executive Director of Rocky Mountain Children’s Health Foundation.
In addition to wearing the practice jersey patches, the Broncos continue their commitment to HealthONE through several initiatives. As in years past, Broncos players, cheerleaders and Miles the Mascot make regular visits to HealthONE patients and employees, while the club also provides advertising, stadium signage and other marketing opportunities.
“The Denver Broncos and the National Football League strongly care about encouraging Colorado’s children and families to live active, safe and healthy lifestyles,” said Jeffrey Dorsey, CEO of HealthONE. “We [HealthONE] believe in the power of prevention and support efforts to teach families how to make healthy choices. The practice jersey opportunity is a meaningful way for HealthONE to be involved with the team, the fans and the community.”
This opportunity coincides with the opening of a new expansion to the Rocky Mountain Hospital for Children on the Presbyterian/St. Luke’s campus in Denver in late August.
Denver Broncos Training Camp is free & open to the public. Visit Denver Broncos.com for hours and location.